nc efi placeholder

How to Get More Customers Using Co-Marketing?


The Professional Master’s Degree MBA in Digital Marketing of TECH trains experts to implement strategies that are sustainable over time and bring benefits to the companies.

It is common to see partnerships between different companies targeting a similar market and having common interests, it is because a strategy called co-marketing is used, which consists of carrying out joint actions to get benefits, increasing the visibility of both brands, reaching more public, and generating more sales. The Professional Master’s Degree MBA in Digital Marketing looks to deepen this topic that is focused on digital marketing and e-commerce.

Considering the above, it is necessary to investigate companies with similar targets, in this way, the following advantages will be achieved: it is profitable, it is a strategy that can be used by all types of brands, it builds and promotes a positive image of both parties, increases credibility, complementary knowledge is pooled which is useful for the implementation of marketing actions. Thus, some of the tactics that can be implemented within the content marketing strategy are:

  • Contests: Invite customers to vote, take part in a sweepstakes or generate content around a theme, these can generate virality in social networks and attract new customers.
  • Content: This is a workable choice, create e-books, webinars, posts for social networks, infographics, videos, among others in which both brands participate with their knowledge.
  • Events: To increase visibility and customers, trade fairs, conferences and other face-to-face or virtual events can be held.
  • E-mailing: Create an e-mail strategy that allows to reach new audiences and can also be beneficial to the partner.

Whatever the situation, a Co-Marketing will only be effective and sustainable if it has a clear win-win situation for both sides, therefore, it is necessary to agree on a first alignment meeting, define the content and its production, design, recording (in the case of webinars), create landing pages, plan and execute the promotion in social media, email marketing, among others.

Professional Master’s Degree MBA in Digital Marketing

The digital world has transformed changes in the economy, business, relationships, and others, for that reason TECH Technological University created this program with the aim of training specialists in digital marketing with the latest updates in skills, knowledge, and abilities to direct online strategies in companies using e-commerce, marketing management, data analysis, among others.

It is an intensive program that prepares students to face challenges in business reality, the contents were designed in hand with experts in this field focused on managerial skills to achieve successful results in the leadership of companies. Also, the students will have access to practical content, theoretical lessons, graphic and schematic content, networking, forums, and feedback from teachers.

During the learning process, the program treats in-depth topics such as e-Strategy, e-Business, e-Environment, e-Data, branding, and networking 2.0, data trading, corporate blogging, digital strategy, new business models, planning, storytelling, multichannel marketing, blue-casting, web analysis, big data, startups, SEO, social media, SEM, among others.

Re-Learning method

The Professional Master’s Degree MBA in Digital Marketing of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule.

It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.

TECH Technological University

TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.

Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.